The Senior product manager on my team at Mattermost came to me with data and a challenge:
92% of new users stop using Mattermost within the first 24 hours.
What can we do to better serve them?
A clear step-by-step sign up process that demonstrates value, integrates tools, and provides clear onboarding guidance.
Metrics: 40% increase in installed tools
My Role: Product Designer ; UX Researcher
My time on this project involved leading UX strategy and process in which I used user data and stakeholder goals to create a more user-friendly, exploratory design. I created lower fidelity designs, the user flow and content, tested the current and proposed experience and suggested iterations based off of the results.
Team: 2 Product Designers, 2 Engineers, 1 Product Manager